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“The training James put us through was tough but entertaining, insightful and always relevant. His feedback was massively useful and made us think of things we wouldn’t have otherwise. It was exactly what you want as a top athlete – hard training to make the performance easier”


Katherine Grainger, London 2012 gold medallist


“The crisis management training programme was well thought through, with real case studies that incorporated all elements of an evolving story. Not only did everyone come away with lots of insight about broadcast media and practical tips on getting the message across, we all had an excellent day full of laughter. Even those who felt apprehensive about  being in front of a camera, left the session feeling much more confident.”


Rachel O’Reilly, Head of Communications, Kuoni


“James was a strong trainer who tailored the session exactly to our needs, covering three different scenarios. The individual feedback given to each person about their performance was particularly helpful, and you could see the progress made from the beginning to the end of the session. James was great at giving our spokespeople a boost, and the confidence they need to communicate clearly and easily with the media. We would highly recommend.”


Jackie Antas, PR Director, Ticketmaster

“Speaking and presenting to large and small groups are a fact of working life for most people. However media interviews, especially live to camera can still be a daunting prospect. I found James’ tailored training approach supportive, whilst still taking me out of my comfort zone.  After the training I felt both ready and able to make the most of any media opportunities on offer.”


Rebecca Birkbeck, Chief Executive, Join In

"The interview training was delivered in a friendly and engaging  manner with helpful challenges. I was very impressed by the logical approach and degree of insight and expertise. As a result, I feel that I've gained enormously in confidence regarding the content and delivery required for effective messaging, and the safe navigation of potentially hostile interviews."


Dr Lisa Harrod-Rothwell, NHS England


“James trains BOA senior management executives and Team GB athletes. He skilfully adapts to different abilities, needs, age groups and personalities. He is always well-informed and well-prepared, and his training sessions bespoke -

perfectly tailored to the needs of the individual or group he advises with charm and skill. Everyone he has trained has left the room better equipped, with the knowledge and confidence to deal with soft and tough media interviews alike. It is always a pleasure to work with James – he is professional, experienced and knowledgeable.”


Miriam Wilkens, Head of Communications, British Olympic Association