James Pearce has a hard-earned reputation as one of the leading international media trainers. A very familiar face on BBC television news bulletins for two decades, he now dedicates his time to helping many of the world's best-known executives and athletes improve their communication skills.


In 20 years as a BBC Correspondent, James reported on almost every area of the news - politics, business, healthcare, education, security, the charity sector, sport and plenty more. In 2001 he was appointed to the prestigious role of the BBC's Olympics Correspondent, which meant that James led much of the BBC's coverage of the London Olympics all the way from the start of the city's bid to host the Games, through to the unforgettable event of 2012. The job took him to the heart of government. He’s interviewed all six of the UK’s most recent Prime Ministers. The build-up to London 2012 also focused on marketing, communications, sponsorship, and, of course, construction. No other broadcaster in recent years has appeared on British television wearing a hard hat on so many occasions! 

James is an award-winning journalist, who has developed a reputation for asking tough, pertinent questions and holding organisations to account. He set up this media training agency after London 2012, because he wanted to help those people who have a good story to tell, but are intimidated by the prospect of a media interview. His clients are based all over the world, and range from business executives in charge of multi billion-dollar companies to some of the most famous sportspeople on the planet. However, James is also passionate about helping those who are less familiar with the media. For example, he works with NHS England and has run training sessions for many of the doctors and nurses that you have seen on TV in recent months. Much of James' work in business, in particular around crisis management, has to stay confidential, but you can still see a long list of clients on this website. In sport, James is responsible for all the media training for the England football squads, and has trained dozens of successful Team GB athletes ahead of the last few Olympics and Paralympics. It is a very wide variety of clients, but the skills being taught are the same - how to get across your message in the most effective way.